Communicate Yarno to your team

Good communication is one of the biggest drivers of learner participation. A campaign with great content can still fall flat if learners don't know it's happening, don't understand what's expected of them, or aren't sure why it's worth their time.

Building excitement and explaining what's expected

When introducing Yarno to your team — especially for the first time — lead with what's in it for them, not just what's required of them. Learners engage more willingly when they understand the purpose of the campaign and feel like it's relevant to their day-to-day work.

Your launch communication should cover:

• What the campaign is about and why it matters
• How Yarno works: a few questions a day, delivered by email or app, taking just a few minutes
• How long the campaign runs and what learners need to do
• Any incentives on offer
• How to get help if they have trouble accessing Yarno

Keep it short and direct. Learners don't need a full explanation of spaced repetition. They just need to know what to do and why it's worth doing.

Yarno provides comms templates and explainer resources you can adapt for your audience. Your CSM can point you to the latest versions.

Timing your communications

A heads-up before launch helps. Letting learners know a campaign is coming — even just a day or two in advance — means the invitation email is less likely to be ignored or missed.

On launch day, send your main communication to coincide with or follow shortly after the Yarno invitation email goes out.

For both embed and burst campaigns, a mid-campaign nudge is worth planning in advance. See Section 4 for guidance on mid-campaign communications.

Choosing the right channels

Use the channels your learners actually check. Email works well for desk-based teams. For frontline or deskless workers, a message through a team chat tool, a poster in a break room, or a word from their direct manager will often land better than an email they may never open.

Think about what works in your organisation and plan accordingly. You may need to use more than one channel to reach everyone.

Posters, QR codes and invite links

Yarno provides poster templates you can print and display in physical workspaces. These work particularly well for frontline teams and are a simple way to keep Yarno visible throughout the campaign.

Campaign invite links and QR codes can be generated directly from the campaign invite URL feature in Yarno. Share the link digitally or display the QR code on a poster so learners can join the campaign themselves by scanning it. This is especially useful for onboarding new starters mid-campaign or for teams that are harder to reach by email.