The Yarno Playbook
Everything you need to plan, run and review successful Yarno campaigns — from your first setup to ongoing success.
This Playbook follows the shape of a Yarno campaign from start to finish. Each section covers a different phase, with clear actions so you always know what to do next. Work through it in order for your first campaign, or jump straight to the section you need.
Orientation, essentials and key roles. Start here if you're new to Yarno.
- How to use this Playbook
- Success checklist
- Yarno campaign journey
- How Yarno works
- Roles & responsibilities
Set goals, create learning content, and prepare for launch.
- Set your campaign goals
- Create your campaign content
- Review your campaign content
Configure settings, add learners, set incentives and launch.
- Confirm campaign settings
- Set up your learners
- Set up your incentives
- Communicate Yarno to your team
- Launch your campaign
Monitor, nudge and troubleshoot while your campaign is live.
- Mid-campaign data & reporting
- Mid-campaign communications
- Troubleshooting & FAQs
Review results, share with stakeholders and plan what's next.
- Post-campaign data & reporting
- Share results with stakeholders
- Review and reflect
Build a sustainable, repeatable learning programme for your organisation.
- Plan your learning calendar
- Build a repeatable process
- Power user features
- Resources & support