How to use this Playbook

This Playbook follows the shape of a Yarno campaign from start to finish. Each section covers a different phase, with clear actions at the top of every page so you always know what to do next.

Playbook structure

• Section 1: Orientation, essentials and key roles
• Section 2: Building your campaign content and goals
• Section 3: Setting up and launching your campaign
• Section 4: Keeping your campaign on track once it's live
• Section 5: Reviewing results and sharing them with stakeholders
• Section 6: Tools and tips for ongoing success

Working through the Playbook

If you're running your first campaign, work through it in order. If you've done this before, jump straight to the section you need. Every page is designed to stand alone.

Where the Playbook refers to step-by-step platform instructions, it links out to the Yarno support site rather than repeating information you can find there. The Playbook is about the bigger picture. The support site covers the detail.