Yarno campaign journey

Every Yarno campaign follows the same four phases. The Playbook is built around this arc. Knowing the shape of it before you start makes everything else easier to follow.

Phase 1: Build

This is where you lay the foundations. You define what success looks like, create your learning content and get the right people involved early. Good preparation here makes everything else smoother.

Phase 2: Set up

You get everything ready to go live. This includes adding learners, configuring campaign settings, setting up incentives and preparing your communications.

Phase 3: Run

Your campaign is live. Your job shifts to keeping learners engaged. You monitor participation, send nudges and handle anything that comes up.

Phase 4: Review

When your campaign ends, you pull your results together, share the wins with stakeholders and use what you've learned to make the next campaign better.