Blackmores achieves Yarno's highest-ever participation rate for a first campaign at 94%!
94% of people got involved and participated. That's pretty unheard of in L&D and the uplift we saw was 20% which is phenomenal.
Watch how Blackmores use Yarno
Who are they?
Blackmores is Australia’s leading natural health company. Based on the vision of founder Maurice Blackmore (1906-1977), they are passionate about natural health and inspiring people to take control of and invest in their wellbeing. They develop high-quality products and services that deliver a more natural approach to health, based on their expertise in vitamins, minerals, herbs, and nutrients.
The Challenges
Increase financial knowledge
Blackmores wanted to address their sales team's understanding of financial and commercial acumen, (which can be quite a dry subject!). They were looking for an innovative solution to deliver the content and have a bit of fun with it. They also wanted to ensure they embedded the knowledge and helped achieve positive sales outcomes.
Distributed workforce
The Blackmores sales team is disparate – they work in several different countries and speak several different languages. It is also a large team – with nearly 200 salespeople to upskill. They needed a solution that was easily accessible from anywhere across the globe and could translate the content from English into Chinese and Thai so that each country could learn in their own language.
How Yarno addressed these challenges
As part of the Sprouta ecosystem, Yarno worked with Blackmores' sales team to do their training a bit differently, focusing on the team-based learning approach and gamification elements (like leaderboards and badges) to drive up engagement. Using an innovative platform like Yarno enabled the learning to be fun, with the use of GIFs and memes helping them to cut through the normal business language used, especially when dealing with a dry topic like financial acumen. And, being competitive (like most sales teams) they loved that they could compete with their peers!
From July 2023 to April 2024, five microlearning campaigns were delivered via Yarno to over 200 Blackmores learners across 28 teams in Australia and Southeast Asia.
We are thrilled to have Yarno as a partner in our Sprouta Ecosystem. We knew Yarno would be a good fit with Blackmores given the results they have delivered with our other clients. Yarno is a fun and engaging quiz-based platform that uses gamification and team-based learning to embed knowledge and increase engagement. Its combination of technology, expertise, and service delivers results to our clients, every time.
Key results
94% participation rate – Blackmores now holds the record for Yarno's highest-ever participation in a first campaign (previously 89%).
91% completion rate - this is outstanding! Yarno's average completion rate is 85%.
20% uplift in performance. This represents a significant improvement in learner knowledge as the campaign progressed.
Learners rated their experience as 4 out of 5 stars and provided incredibly positive qualitative feedback.
Learner feedback
I love Yarno. Short, sharp and digestible info that's not going to take more than a few minutes to complete. It's amazing what you can learn in a short amount of time 🙂.
Blackmores learner
I loved the reinforcement of concepts through the repetition of questions from different angles and the explanations to help with the learning along the way.
Blackmores learner
I loved the concept of microlearning, the daily stimulation of answering the questions and learning where l got things wrong.
Blackmores learner
Great quiz questions learning about business acronyms, profits, trade spend, and Financial logic. Not too time-consuming and fun. Thanks!
Blackmores learner
I enjoyed being able to learn quickly – especially when you don't get the right answer. The audio, video, and imagery/gifs were all very engaging and relevant.
Blackmores learner
Ongoing Yarno usage
Blackmores Australia continues to run Yarno campaigns in different areas of the business as a way to increase knowledge and reach their disparate workforce. An example includes Work Health and Safety across their four sites within Australia. The Yarno campaigns will focus on compliance and safety for all staff who work within these sites, with topics such as manual handling, forklift safety and incident awareness.
