What's the difference between Burst and Embed campaigns?

Erin McGee, 2 min read

What's the difference between Burst and Embed campaigns?

Yarno is a pretty versatile little application.

Our customers are beginning to integrate Yarno further into their businesses (which is amazing!) and are constantly discovering new scenarios they’d like to use Yarno in.

Yarno campaigns can be adapted to suit most scenarios, but we want our customers to have the best experience and get the most out of Yarno as possible. So that’s what we’re working toward – a full-circle learning system, of which Burst and Embed campaigns contribute towards.

Exciting!

Now, if you're an account admin creating a campaign and have been presented with the choice between Burst and Embed and want a little more detail – this one's for you!

Embed campaigns

In the beginning, we created the Yarno platform to deliver quick burts of quiz-based microlearning, using spaced repetition to improve knowledge and increase memory and retention.

These days, we call them Embed campaigns.

They're time-based, with a fixed schedule of quiz questions that are delivered to learners daily. Campaigns can be used for introducing new information, but are most effective in reinforcing previously learned knowledge over time.

And they're mega effective, too – because they're built on the foundations of the latest in learning research.

Embed campaigns go a little like this:

We've observed customers launch Embed campaigns for a range of use cases, including:

  • Reinforcing sales knowledge and processes
  • Induction
  • Onboarding
  • Safety and technical process knowledge
  • Retail product and sales knowledge

Amongst many others.

But what if there's some important, time-sensitive information that need to be delivered to learners quickly (and just once)?

Fear not – that's where the handy Burst campaign comes in...

Burst campaigns

Simply put, Bursts are a short series of specific, targeted Yarno questions delivered to learners all at once. The structure of the actual questions are exactly the same as an Embed campaign – the difference is in the delivery.

When would you use a Burst campaign over an Embed campaign?

  • Pre, during or post induction
  • Quick compliance knowledge check-ups
  • Critical safety breach information
  • Refresher training post or between face-to-face training sessions
  • New product and event knowledge

In a nutshell...

Bursts = deliver short, time-sensitive knowledge all at once
Campaigns = introduce and reinforce knowledge over time

For the full post on Embed campaigns, check out this post. And for the full post on Burst campaigns, head over to this one.

And of course, if you have any further questions, post a comment below or contact us!


Erin McGee

Erin is Yarno's trusty wordsmith and resident spreader of good vibes. You'll find her chatting up a storm in Mandarin, yelling kiai's at jujitsu and eating dark chocolate at 2pm sharp.

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