EPIC CX: ING
Mark Eggers, 1 min read

ING doesn't owe their success to their standout bright orange card, or even the glowing endorsement from the Barefoot Investor. No, in a sea of banks, ING stands out because of their focus on customer experience.
They have a laser-like focus on data which they use to track customer satisfaction and ensure each and every customer's experience is as good as statistically possible.
When it comes to NPS, one number isn't nearly enough. Instead, they track 47 different data points. Not only that, but the customer experience team is made up of 25 people who lead 500+ projects a year focused on customer experience.
They're totally customer obsessed, and that's why they're this week's Epic CX case study.

Mark Eggers
Mark heads up the Sales team at Yarno. He loves to chat, which is fortunate because he’s very good at it. He's our digital Swiss Army Knife, always armed with a solution to any problem.
You might also like

How a simple tweak in your language can level up your customer interactions
To work is to communicate. Whether it's with colleagues, customers, or your internet carrier (a too frequent occurrence...), if you're workin', you're communicatin' (Mark Eggers 2020 Ⓒ). So it's pretty important we learn to...

How we're using customer experience testing to level up the Yarno platform
We're currently working to create more 'delight the customer' moments by making getting set up on the Yarno platform as easy as possible.

Epic CX case study: Pal's Sudden Service
It's all in the name: Pal's Sudden Service make customer service headlines because of their insanely speedy service.